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Oceanic Society is working to improve ocean health by addressing the root-cause of its decline: human behavior.
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—— READ OUR 2019 END-OF-YEAR REVIEW ——

Our innovative approach combines behavior science, nature-based tourism, and flagship species conservation to motivate and sustain ocean-friendly behaviors that improve ocean health.

We are working with a wide range of academic, non-profit, and corporate partners to bridge the gap between awareness and measurable behavior change in three ways:

  1. Connecting people to oceans through travel, and motivating personal actions to improve ocean health.
  2. Defining and implementing strategies, tools, and methods to activate, sustain, and measure human behavior change.
  3. Leveraging and amplifying our impacts to new audiences.

Together, these strategies aim to "move the needle" in ways that measurably improve ocean health and reduce the hazards that humans pose to oceans over time. We are focused on driving engagement and activating behavior change in three key areas that are the primary drivers of declining ocean health:

  1. Pollution (Plastic & Toxins): Ocean pollution harms ocean wildlife and threatens the human life-supporting functions of healthy seas. Oceanic Society is working to reduce marine pollution from plastics, harmful chemicals found in sunscreen, and other known pollutants generated by travelers and tourism providers that benefit from and also impact marine environments.
  2. Climate Change (Carbon Footprint): Climate change is causing warming oceans, sea level rise, and ocean acidification that are leading to shifting ranges of species, coral bleaching, and other significant impacts. Oceanic Society is working to reduce greenhouse gas emissions by measurably altering the behavior of our travelers, tourism operators, and beyond, with an emphasis on household behaviors related to transportation, meat consumption, and more.
  3. Sustainable Fisheries & Aquaculture (Seafood Choices): Most wild fisheries are fully fished or overfished. Stocks of large fish like tuna and swordfish have declined by 90 percent since 1950, and many aquaculture operations negatively impact coasts and oceans through habitat destruction, pollution/runoff, and other impacts. Oceanic Society is working to positively impact seafood choices made by nature travelers and tourism providers to drive a shift away from unsustainable fisheries and aquaculture products in favor of well-managed, sustainable options.
Support healthy oceans with a tax-deductible contribution to Oceanic Society today.
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Oceanic Society is a 501(c)(3) non-profit organization with headquarters in Ross, CA, USA (tax ID: 94-3105570). Your donations are tax-deductible to the extent allowable by law. To request additional information or to make a donation by check, wire transfer, or stock transfer, please contact us.